Streetwize was born in 1999 in the small town of Tidaholm, Sweden. The story began with a mail order business called Wolfhound, which specialised in British casual clothing and the iconic brands that defined the culture around the style. At the time, it was still a tier market in Sweden, but Wolfhound quickly became a pioneer of the scene.

As the business grew, the Streetwize retail concept was born from Wolfhound. The store quickly became a well-known and established part of the Tidaholm community, and its success led to the opening of other stores in other Swedish cities. At the same time, the webshop has been continuously developed and modernised to keep pace with the rapid development of e-commerce.

After many successful years, we decided to take a break. The business was put on hold while we set off in new directions. However, our passion for British casual clothing, timeless brands and the culture around them has never gone away.

Almost ten years later, that passion is stronger than ever. The desire to return to what we really love led us to relaunch Streetwize - this time from Budapest.